Book
Jason
Jason Caley
Born into and immersed in the automotive world since childhood, Jason's journey began as a porter, swiftly moving to Parts & Service Director at the age of 23. He thrived in this role for the next 11 years, developing under the guidance of seasoned mentors. In 2005 Jason was recruited by a larger dealer group, later becoming a partner.
During the 2008-2009 economic turndown, he embraced diverse responsibilities, from sales manager and even janitorial duties, navigating the industry's challenges. In 2014, he played a pivotal role in the growth of the dealer group, overseeing operations and witnessing their expansion from 3 to 5 locations.
In 2023 he reunited with a former colleague, Justin Osburn, joining ARC as the National Fixed Ops Consulting Director. In his current position, Jason continues to assist dealers across the country, impacting their operations, accounting, acquisitions, and Fixed Operations/Recon departments.
POPULAR SPEAKING TOPICS
Jason uncovers the true profit or loss of a VIN acquired and identifies all of the income streams to the store. Many believe front-end gross is the sole indicator of profitability, however, Jason presents a different perspective. Taking into consideration all of the variables of holding cost, marketing, and sales penetration, the question remains: Should you monetize service recon as an income stream?
By 2026, the United States is projected to have a 1,000,000 technician shortage. How can you retain your talented technicians through the farming process, training curriculum, and work culture? In great detail, Jason will discuss how to find, interview, hire, and retain technicians. Follow along to learn how to identify the "true" value of a "true" A technician.
Gain expert insight on when and where to reduce or expand labour force, parts investments, training, and outside service expenses. Jason explores the crucial power of data and the depts it's overlooked on the Operation side. It is a paper-cut and snowflake approach that all stack.
Jason understands the depreciating nature of dealer's products. To combat this reality, the dealer must understand eliminating waste movements to reduce time and the best practices to do so.